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Partnering to bring kit choice to female football clubs across the UK

Posted by Soccerella Communications on

Soccerella and GirlsontheBall today announce the launch of a new women’s football partnership, to expand the profile of women’s-fit teamwear across the women’s game.

Soccerella and GirlsontheBall partner to bring women's-football kit and teamwear to players and clubs across the UK

The topic of female-specific football kit is being increasingly discussed in the women’s game, with recent media coverage highlighting the shortcomings made by global brands.  As player preferences change, leading figures are becoming increasingly vocal about the need for women’s-specific kit.  Talking about this issue, Lois Fidler, Technical Director of Southampton FC’s new Regional Talent Club, underlines that “it's important to women to look and feel good, hence their domination of retail & fashion trends...  Acceptance is no longer seen as fitting the male stereotype, but instead embracing gender differences and inspiring women with the power of choice.”

GirlsontheBall (GOTB) and Soccerella are partnering to strengthen their common ability to challenge these issues and bring choice to players nationwide. The partnership will see GirlsontheBall promote Soccerella’s range of women’s-fit teamwear to their audience, as well as assist with their developmental studies, including the annual Women’s Football Survey.  In return, Soccerella will support GOTB’s work to cover the women’s game, supply GOTB with branded kit and promote GOTB’s content to its follower base.  

GirlsontheBall, consisting of football writers Sophie Downey and Rachel O’Sullivan, have become known for their tireless women’s football coverage since 2012 - following leagues around the UK, as well as the Lionesses globally (including the recent FIFA Women’s World Cup in Canada).  Their dedication has seen them become the go-to source for match updates during domestic and international games and allowed them to build one of the largest and most loyal follower bases in women’s football, with over 10.6k Twitter followers.

Speaking about the potential of the partnership, Sophie and Rachel highlight the importance and necessity for women’s-fit kit: We feel female specific kit should be widely available for all girls and women involved in the game. Soccerella offer precisely what we feel is missing within women’s sportswear and we admire their passion and desire to highlight this and address the disparity. We at Girlsontheball are keen to support those who share our interests in developing the game and making it easier for young girls to take part. By combining our knowledge of the sport and identifying the areas that need to be developed, we feel this partnership can contribute to the continual growth of women’s football.”  

Founded in Summer 2015, Soccerella has developed the UK’s widest portfolio of women’s-fit football teamwear for female teams of all levels.  The current collection brings together products from five brands (Nike, Hummel, Errea, Stanno and Uhlsport) and covers both match kit and training wear.  A recent article also highlights their perspectives on the potential impact of kit in the female game.

Ashley Brown, Soccerella’s founder, is also full of praise for GOTB’s contribution to the game: “the level of commitment shown by GOTB has certainly played its role in developing the media coverage of women’s football at all levels of the game, and this is reflected by their loyal fanbase.  Their content, whether written or visual, is always delivered to a high standard, and we therefore feel that this is a great environment in which to grow our brand.  I was impressed with their interest in developing the game - we share the girls’ vision of a better future for women’s football, and we’re proud to join together on this journey.  Their energy will be invaluable to what we hope to achieve with Soccerella.”



Girls on the Ball is a leading media outlet for women’s football, with coverage across the FA WSL, FA WPL, Scottish Premier League, Irish National League, UEFA Women’s Champions League and England internationals.  Since starting in August 2012, GOTB have covered an average of 32,000 miles per year on their travels.  Find their latest content at or follow their GOTBLive match updates on Twitter at @GirlsontheBall.

Soccerella is the first retailer dedicated to women’s football, with the UK’s widest selection of women’s-fit match and training kit, alongside unisex options.  If you would like to explore the she-fit kit options for your club, contact or visit  Follow the Soccerella journey on Twitter at @wearesoccerella.

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